Public Service Announcements
Tips for Writing PSAs
- Submit announcements to the Public Service Director as far in advance as possible, but no less than 10 days in advance. Make sure releases are legible and on 8½" x 11" paper.
- Include all facts — the who, what, why, when, and where of your event. Be sure to give specific starting and ending dates.
- Use organization letterhead and put a contact name, address and telephone number on each release.
- Contact the Public Service Director at each station to ascertain their specifications regarding PSAs.
- Stick to the facts. Avoid superlatives, over-enthusiasm and acronyms or nicknames the general public may not be familiar with.
- Include a telephone number where people can get more information about your event. Because this number will be used on the air, indicate any time restrictions.
Sample PSAs
From: Max Powers
Red Ribbon Committee
(555)123-1234
What are you willing to do to create a drug-free Texas? The Red Ribbon Committee of ___(city)___ invites you to support Red Ribbon Week by attending a Health Fair on Saturday, October 26, at the city park from 11 a.m. to 4 p.m. Come to the park to get your red ribbon and participate in fun-filled, drug-free activities. For more information call (123) 456-7890.
From: Max Powers
ABC Counseling Center
(123)456-7890
Want to protect your children from drugs? October 22-28 is Red Ribbon Week in Texas – a time to show your support for creating a drug-free community. Surveys show that children whose parents warn them about the dangers of alcohol and other drugs are less likely to use them. Talk to your child about drugs today, and pin on a red ribbon to demonstrate your commitment to supporting a drug-free lifestyle. For more information, contact ABC Counseling Center at (123) 456-7890. |
